Get to grips with search as a whole and work with your PPC team to improve your branded query bidding. Something that requires a little business acumen.
I assume he debates whether PPC by brand terms is worth it are forever :) Btw, as for using GAds data by conversions for SEO strategy, I've create a Looker Studio template for this use case - https://ivanhoe.pro/google-data-studio-templates/google-ads-and-search-console/
Very good! Haha. He does indeed
I assume he debates whether PPC by brand terms is worth it are forever :) Btw, as for using GAds data by conversions for SEO strategy, I've create a Looker Studio template for this use case - https://ivanhoe.pro/google-data-studio-templates/google-ads-and-search-console/
Very good! Haha. He does indeed