I think you just need to figure out what channels are important to you and have focus. SEO is usually not very valuable for startups and you can't nail every channel.
If I was running things at a smaller brand I would be leveraging influence from creators highly relevant to my audience first, testing ads to establish which channels are effective and invest in building something people care about in the right places
Agreed, which maybe isn't a bad thing.
I think you just need to figure out what channels are important to you and have focus. SEO is usually not very valuable for startups and you can't nail every channel.
If I was running things at a smaller brand I would be leveraging influence from creators highly relevant to my audience first, testing ads to establish which channels are effective and invest in building something people care about in the right places