Retrieval systems haven't focused solely on keywords for a long time. They can and do 'understand' documents and items as part of the wider corpus. This is the vector model space in action.
Great read, thanks for this. I've been in SEO for almost 10 years and a couple years ago, I picked up a book called Entity-Oriented Search by Krisztian Balog. Much of the math is over my head but the concepts are sound and consistent with your articles. With all the hype of AI/SEO/GEO/AEO/etc etc I find it increasingly beneficial to understand the HOW it works so I can inform the WHY we are doing what we are doing. Appreciate this.
Great read, thanks for this. I've been in SEO for almost 10 years and a couple years ago, I picked up a book called Entity-Oriented Search by Krisztian Balog. Much of the math is over my head but the concepts are sound and consistent with your articles. With all the hype of AI/SEO/GEO/AEO/etc etc I find it increasingly beneficial to understand the HOW it works so I can inform the WHY we are doing what we are doing. Appreciate this.
Tyvm Kate, very kind. Not an easy topic to ingest and make interesting but agreed. The time to learn more about it.
(Tell the subscribers who keep pissing off when I write about information retrieval 😂)
It's a bit like telling people to eat their vegetables....needed but not the sexiest/easiest sell.
Someone's got to eat the fucking celery
haha right?! Or, as in the movie the Big Short say, "Life is like poetry. And people fucking hate poetry."