I spent years as SEO Director at The Telegraph. Now I work with publishers and brands on the problems search and AI are creating for their businesses. My newsletters will always be free, but the paid upgrade will give you the tool(s) to solve the problem.
Every month, premium subscribers get a working decision tool built from real client problems. It comes with a full write-up on how to use it and what the output means. If it’s complicated, maybe even a video with my dulcet tones.
This page is so you and I don’t lose sight of the existing workbooks and benefits. It keeps me honest.
How much???
Just $9 a month or $90 a year. Cancel anytime.
What you get each month
A workbook, apps script or problem-solving feature.
Content like entities are the foundation of modern SEO or how to make the generative AI report useful are free, but have a premium-only upgrade that solve the problem for you in under an hour.
You can build it yourself from the content. Or you can pay rather than spend hours, sometimes days trying to build it.
Although I will say, if you’re consulting or starting out and free would be helpful, message me and I will share them free of charge.
Battle tested
These aren’t hypothetical frameworks - although they are wired to my brain. They’re the tools I build and use with clients, cleaned up so you can run them yourself.
The goal is to help you make more informed business decisions. It should make you look sharp in the room.
FAQs
I have to pay for this shit? Yes, $9 a month or $90 a year (two months free).
Can I cancel? Yes, anytime, in one click.
Do I need to be technical? No. If you can export from Search Console and GA4, you can run the workbooks. Each one comes with a walkthrough.
Can I suggest a topic? Please do. Premium subscribers should help shape what I build. I only have so many good ideas.
What if I get stuck? Send me a message. I read everything and would really like your input to improve things where possible.
The library so far (updated each month)
Here’s what we’ve got so far:
