In an age of slop, grounding is our lord and saviour. It can significantly reduce hallucinations and is far cheaper than retraining models. But do you need to care?
Curious about your thoughts on adding in custom schema to webpages (and I am talking more than just "yes enable schema" in yoast)...I am doing a couple test cases and it appears that the sites where we added and updated schema did better in the last google algo update in December than those that had nothing done...
I think high-quality schema has had benefits in search for years and will continue to do so. If nothing else, giving crystal clear information as to what this page is, who wrote it (author, sameAs schema etc), why they're a trusted entity and removing any ambiguity is always a very, very good thing. Particularly in this era. Google has extraordinary understanding of a page and a website, but no reason not to make it as clear as possible and own what you can.
That doesn't even touch on the possibility of rich results, which obviously has real value.
There have been a few tests around the value of schema in LLMs and as far as I know it doesn't directly have value. But as they scrape the raw HTML, having a very structured output in there (if present) won't be a bad thing.
My understanding is that schema is most relevant for AI during the parsing layer but you'd likely know more about that than me. I did, as a follow up, just report on said test case and it appears we've seen quite a boost as a result. So...good things.
I love these series! I need to read all chapters now :)
Haha, that's great to hear. Been a tougher sell than others, but I've enjoyed doing them.
Start here (if you haven't already): https://www.leadershipinseo.com/p/information-retrieval-part-1-disambiguation
I might grab some of them for (credited
) onboarding material. ☺️
Please do!
I have one more in mind to do. Possibly something about chunking and the lossy middle of longer articles. Then I need a break
It’s a massive work! Yes, I’ll checkin again for the 5th piece. Thank you!
Another good article, thank you for sharing!
Glad you liked it Kate, anytime
Curious about your thoughts on adding in custom schema to webpages (and I am talking more than just "yes enable schema" in yoast)...I am doing a couple test cases and it appears that the sites where we added and updated schema did better in the last google algo update in December than those that had nothing done...
I think high-quality schema has had benefits in search for years and will continue to do so. If nothing else, giving crystal clear information as to what this page is, who wrote it (author, sameAs schema etc), why they're a trusted entity and removing any ambiguity is always a very, very good thing. Particularly in this era. Google has extraordinary understanding of a page and a website, but no reason not to make it as clear as possible and own what you can.
That doesn't even touch on the possibility of rich results, which obviously has real value.
There have been a few tests around the value of schema in LLMs and as far as I know it doesn't directly have value. But as they scrape the raw HTML, having a very structured output in there (if present) won't be a bad thing.
My understanding is that schema is most relevant for AI during the parsing layer but you'd likely know more about that than me. I did, as a follow up, just report on said test case and it appears we've seen quite a boost as a result. So...good things.
Thanks Mike very kind. Agree with all of that. Repetition and consistency key