News SEO

Starting or Steering the Wave

With informational content harder to extract value from than ever before, it's time we got better at marketing.

Mar 12 • Harry Clarkson-Bennett

Why Young People Don't Care About Legacy Media

Content consumption is at an all-time high, but publishers and brands are struggling to find connections. Ignore the power of the individual at your…

Mar 6 • Harry Clarkson-Bennett

How to Analyse Google Discover

Whilst Discover data is limited, we can build propriety internal systems that help us get so much more out of the platform

Jan 16 • Harry Clarkson-Bennett

How Google Discover REALLY Works

Breaking down Discover alongside the Google Leak to show you exactly how I think the black box really works

Oct 27, 2025 • Harry Clarkson-Bennett

How and Why Google Rewrites Your Hard-Earned Headlines

Headlines are the proverbial shop window, but we have less control over them now than ever. Why? The Google Leak leaves some clues.

Oct 20, 2025 • Harry Clarkson-Bennett

Why updates to Google's Page Quality Rater Guidelines matter for Publishers

Google has made some pertinent and possibly poignant changes to its Quality Rater Guidelines. Here's why you should care.

Mar 4, 2025 • Harry Clarkson-Bennett

How Google REALLY ranks news sites

This breakdown of key Google news patents can help clarify why Google's news ecosystem can feel like the wild west

Feb 9, 2025 • Harry Clarkson-Bennett

Crawl budget management for publishers and large sites

Tangible and proven ways you can create a more efficient site in the eyes of our glorious Googlebot overlord

Nov 18, 2024 • Harry Clarkson-Bennett

How Top Stories works

A detailed breakdown of Top Stories and the algorithm behind it. Every publisher SEO's favourite worst enermy

Nov 1, 2024 • Harry Clarkson-Bennett

Internal linking for news publishers

With so much content to play with, internal links can be one of your most potent weapons as a news publisher

Oct 4, 2024 • Harry Clarkson-Bennett

International SEO for publishers

Learn how to increase traffic, conversions, and user engagement by tailoring your site for different languages and regions

Oct 3, 2024 • Harry Clarkson-Bennett

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts