Archive - Leadership in SEO Substack

How LLMs are Changing Search and Audience Habits

Generative searches and therapy/companionship lead the way, but LLMs aren't destroying search

Aug 14 •

Harry Clarkson-Bennett

July 2025

Commercial SEO p. II - SEO x PPC

Get to grips with search as a whole and work with your PPC team to improve your branded query bidding. Something that requires a little business acumen.

Jul 28 •

Harry Clarkson-Bennett

Becoming a commercially minded SEO (make more money)

Businesses care about revenue. Profit and loss. Not clicks and impressions. Parsing SEO into commercialised chatter can boost your career prospects.

Jul 23 •

Harry Clarkson-Bennett

How to Build a Brand (with SEO) in a Post AI World

Strap yourself in and become the most cited and talked about brand in your industry by ALL hallucinatory robots.

Jul 2 •

Harry Clarkson-Bennett

June 2025

Navigating AI Mode for Publishers

AI Mode might be devastating for publishers. Here's how you can try to navigate its treacherous waters.

Jun 12 •

Harry Clarkson-Bennett

May 2025

Understanding AI Overviews: a Patent-by-Patent breakdown

Analysing three patents so we can see how AIOs work and helping you figure out what to do about them (and AI Mode)

May 28 •

Harry Clarkson-Bennett

A Round Up of SEO Week

My favourite decks, speakers and moments from an event I never thought I'd see the likes of in SEO

May 14 •

Harry Clarkson-Bennett

April 2025

How to Write Great Content for Search (that delivers)

It's not enough to just publish content that answers questions. To write truly great content that delivers in search, you need a plan

Apr 28 •

Harry Clarkson-Bennett

AI, AIOs and the Future of Search for Publishers

A deep dive into whether everything is really is bad as it seems in Google-land and what you and I can do about it

Apr 11 •

Harry Clarkson-Bennett

March 2025

Why updates to Google's Page Quality Rater Guidelines matter for Publishers

Google has made some pertinent and possibly poignant changes to its Quality Rater Guidelines. Here's why you should care.

Mar 4 •

Harry Clarkson-Bennett

February 2025

How Google REALLY ranks news sites

This breakdown of key Google news patents can help clarify why Google's news ecosystem can feel like the wild west

Feb 9 •

Harry Clarkson-Bennett

January 2025

How conceptual models can help you (easily) create better content

Mark Williams-Cook's Google data exploit can help you create content that satisfies user intent in a way you've probably never imagined

Jan 26 •

Harry Clarkson-Bennett

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts