How to Make Search Console Work Harder For You

Search Console is a fantastic free tool, but it has some pretty severe data and indexing limitations. Here's how to make it work harder for you.

Nov 12 • 

Harry Clarkson-Bennett

2

2

October 2025

How Google Discover REALLY Works

Breaking down Discover alongside the Google Leak to show you exactly how I think the black box really works

Oct 27 • 

Harry Clarkson-Bennett

13

How and Why Google Rewrites Your Hard-Earned Headlines

Headlines are the proverbial shop window, but we have less control over them now than ever. Why? The Google Leak leaves some clues.

Oct 20 • 

Harry Clarkson-Bennett

8

Are LLM Visibility Trackers Worth It?

Is LLM visibility worth the premium price point these tools have positioned themselves at or is the juice not worth the squeeze?

Oct 14 • 

Harry Clarkson-Bennett

7

September 2025

How people REALLY use LLMs and what that means for Publishers

How LLM usage has developed over time tells us a lot about what it means for publishers. The market's expanding, but we have to be better.

Sep 24 • 

Harry Clarkson-Bennett

3

Google's Evergreen Article Scoring System Uncovered

A patent breakdown that shows exactly how in-depth articles are scored and why authorship and site structure really matter

Sep 1 • 

Harry Clarkson-Bennett

15

7

August 2025

How LLMs are Changing Search and Audience Habits

Generative searches and therapy/companionship lead the way, but LLMs aren't destroying search

Aug 14 • 

Harry Clarkson-Bennett

12

3

July 2025

Commercial SEO p. II - SEO x PPC

Get to grips with search as a whole and work with your PPC team to improve your branded query bidding. Something that requires a little business acumen.

Jul 28 • 

Harry Clarkson-Bennett

4

2

Becoming a commercially minded SEO (make more money)

Businesses care about revenue. Profit and loss. Not clicks and impressions. Parsing SEO into commercialised chatter can boost your career prospects.

Jul 23 • 

Harry Clarkson-Bennett

8

How to Build a Brand (with SEO) in a Post AI World

Strap yourself in and become the most cited and talked about brand in your industry by ALL hallucinatory robots.

Jul 2 • 

Harry Clarkson-Bennett

6

June 2025

Navigating AI Mode for Publishers

AI Mode might be devastating for publishers. Here's how you can try to navigate its treacherous waters.

Jun 12 • 

Harry Clarkson-Bennett

11

1

May 2025

Understanding AI Overviews: a Patent-by-Patent breakdown

Analysing three patents so we can see how AIOs work and helping you figure out what to do about them (and AI Mode)

May 28 • 

Harry Clarkson-Bennett

4

5

1