The Future of Discoverability

Why the next decade of publisher growth will be won by publishers who incentivise the right behaviours and understand how audiences really discover…

Aug 3 • Harry Clarkson-Bennett

6

July 2026

Weekly Insight #4: The State of Search in 2026 (Video)

The latest clickstream data from Datos shows the extent of the zero-click world we're living in, while throwing up a few more surprising (and…

Jul 29 • Harry Clarkson-Bennett

4

Weekly Insight #3 - How Publishers Can Monetise AI Visibility

Publishers have real influence in AI systems. If we can package this properly, we become a valuable commodity thanks to the now measured downstream…

Jul 24 • Harry Clarkson-Bennett

2

Evergreen Content in the AI Era (Video)

A sub 10 minute guide on how to maximise your evergreen content value in an era where commoditised content no longer requires a click.

Jul 22 • Harry Clarkson-Bennett

4

How Google May 'Understand' Unique Content

While machines will never truly understand content the way some of us do, Google's link information gain

Jul 10 • Harry Clarkson-Bennett

4

4

1

Weekly Insight #2 - Your Younger Audience Is Declining Faster Than It Looks

Younger-audience share at publishers in the UK has declined, but slowly. In real terms, that audience is collapsing. The gap between those two numbers…

Jul 1 • Harry Clarkson-Bennett

2

June 2026

Weekly Insight #1 - Habitual Publisher Traffic is Collapsing

Direct and branded traffic to publishers has been collapsing for some time. AI is not the root cause of our problems. They are, in part, audience-led.

Jun 26 • Harry Clarkson-Bennett

2

What AI and The Future of Search Looks Like

With the latest releases of subpar reporting and a first step towards accountability, we should consider what the future of the SERP looks like

Jun 8 • Harry Clarkson-Bennett

5

1

1

May 2026

Creating 'Non-Commodity' Content That Isn't Garbage

Beige commodity content has always been on borrowed time. So let's spend time figuring out how to create stuff that cuts through the noise.

May 15 • Harry Clarkson-Bennett

10

3

April 2026

Why Google Has Changed

Pichai may deny the 2023 code red, but there's no denying the search giant has made huge changes in the wake of shifting external pressures

Apr 22 • Harry Clarkson-Bennett

2

March 2026

How To Do Evergreen Content in 2026 (and beyond)

What you need is an ironically 2,000 word guide telling you to not do 2,000 word guides for the sake of it anymore. It ain't dead,

Mar 30 • Harry Clarkson-Bennett

6

Starting or Steering the Wave

With informational content harder to extract value from than ever before, it's time we got better at marketing.

Mar 12 • Harry Clarkson-Bennett

6