How people REALLY use LLMs and what that means for Publishers

How LLM usage has developed over time tells us a lot about what it means for publishers. The market's expanding, but we have to be better.

Sep 24 • 

Harry Clarkson-Bennett

2

Google's Evergreen Article Scoring System Uncovered

A patent breakdown that shows exactly how in-depth articles are scored and why authorship and site structure really matter

Sep 1 • 

Harry Clarkson-Bennett

15

7

August 2025

How LLMs are Changing Search and Audience Habits

Generative searches and therapy/companionship lead the way, but LLMs aren't destroying search

Aug 14 • 

Harry Clarkson-Bennett

12

July 2025

Commercial SEO p. II - SEO x PPC

Get to grips with search as a whole and work with your PPC team to improve your branded query bidding. Something that requires a little business acumen.

Jul 28 • 

Harry Clarkson-Bennett

3

2

Becoming a commercially minded SEO (make more money)

Businesses care about revenue. Profit and loss. Not clicks and impressions. Parsing SEO into commercialised chatter can boost your career prospects.

Jul 23 • 

Harry Clarkson-Bennett

8

How to Build a Brand (with SEO) in a Post AI World

Strap yourself in and become the most cited and talked about brand in your industry by ALL hallucinatory robots.

Jul 2 • 

Harry Clarkson-Bennett

5

June 2025

Navigating AI Mode for Publishers

AI Mode might be devastating for publishers. Here's how you can try to navigate its treacherous waters.

Jun 12 • 

Harry Clarkson-Bennett

11

May 2025

Understanding AI Overviews: a Patent-by-Patent breakdown

Analysing three patents so we can see how AIOs work and helping you figure out what to do about them (and AI Mode)

May 28 • 

Harry Clarkson-Bennett

4

5

A Round Up of SEO Week

My favourite decks, speakers and moments from an event I never thought I'd see the likes of in SEO

May 14 • 

Harry Clarkson-Bennett

3

April 2025

How to Write Great Content for Search (that delivers)

It's not enough to just publish content that answers questions. To write truly great content that delivers in search, you need a plan

Apr 28 • 

Harry Clarkson-Bennett

15

5

AI, AIOs and the Future of Search for Publishers

A deep dive into whether everything is really is bad as it seems in Google-land and what you and I can do about it

Apr 11 • 

Harry Clarkson-Bennett

6

March 2025

Why updates to Google's Page Quality Rater Guidelines matter for Publishers

Google has made some pertinent and possibly poignant changes to its Quality Rater Guidelines. Here's why you should care.

Mar 4 • 

Harry Clarkson-Bennett

3

2