Information Retrieval Part 3: Vectorisation and Transformers (not the film)

Retrieval systems haven't focused solely on keywords for a long time. They can and do 'understand' documents and items as part of the wider corpus. This…

Feb 18 • Harry Clarkson-Bennett

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Information Retrieval Part 2: How to Get Into Model Training Data

Being present in the training data for relevant entities increases your chances of visibility and value. This is the complete guide to training data…

Feb 2 • Harry Clarkson-Bennett

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January 2026

Information Retrieval Part 1: Disambiguation

In an era of smoke and mirrors, spam problems, fake authors and PR experts, demonstrating real clarity to humans and machines is everything

Jan 26 • Harry Clarkson-Bennett

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How to Analyse Google Discover

Whilst Discover data is limited, we can build propriety internal systems that help us get so much more out of the platform

Jan 16 • Harry Clarkson-Bennett

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December 2025

Why Google's Spam Problem is Getting Worse

Google’s algorithms appear to be rewarding the very abuse they were designed to stop in the most basic of forms.

Dec 15, 2025 • Harry Clarkson-Bennett

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So You Want To Paywall?

As tech bros turn the screws and the enshittification of the internet reaches fever pitch, publishers are rightly turning to paywalls

Dec 9, 2025 • Harry Clarkson-Bennett

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November 2025

The Impact AI is Having on the Marketing Ecosystem

Whilst the marketing game is changing, AI hasn't been the catalyst. The shift has been happening for years, we've just been slow to pick up on it

Nov 27, 2025 • Harry Clarkson-Bennett

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How to Make Search Console Work Harder For You

Search Console is a fantastic free tool, but it has some pretty severe data and indexing limitations. Here's how to make it work harder for you.

Nov 12, 2025 • Harry Clarkson-Bennett

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October 2025

How Google Discover REALLY Works

Breaking down Discover alongside the Google Leak to show you exactly how I think the black box really works

Oct 27, 2025 • Harry Clarkson-Bennett

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How and Why Google Rewrites Your Hard-Earned Headlines

Headlines are the proverbial shop window, but we have less control over them now than ever. Why? The Google Leak leaves some clues.

Oct 20, 2025 • Harry Clarkson-Bennett

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Are LLM Visibility Trackers Worth It?

Is LLM visibility worth the premium price point these tools have positioned themselves at or is the juice not worth the squeeze?

Oct 14, 2025 • Harry Clarkson-Bennett

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September 2025

How people REALLY use LLMs and what that means for Publishers

How LLM usage has developed over time tells us a lot about what it means for publishers. The market's expanding, but we have to be better.

Sep 24, 2025 • Harry Clarkson-Bennett

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