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A Practical Framework For Evergreen Content Investment (Paid Subs Only)
A practical workbook for turning GSC, GA4 and AI visibility data into clear content decisions.
Sep 29
•
Harry Clarkson-Bennett
3
The Generative AI Report Sucks - Let’s Make It Brilliant
On first glance, Google’s Generative AI report might seem insulting. But with a bit of nous we can make it genuinely valuable.
Sep 24
•
Harry Clarkson-Bennett
11
1
2
August 2026
Entities Are The Foundation of Modern SEO
Entity SEO is as close to GEO as it’s possible to get without selling yourself to the proverbial devil. Here’s how I think you should approach it.
Aug 31
•
Harry Clarkson-Bennett
24
3
4
How to Audit Publisher Websites in 2026
SEO has evolved. You're optimising for presence, accuracy, efficiency and quality. So your audit needs to evolve in line with people and bots.
Aug 19
•
Harry Clarkson-Bennett
15
The Future of Discoverability
Why the next decade of publisher growth will be won by publishers who incentivise the right behaviours and understand how audiences really discover…
Aug 3
•
Harry Clarkson-Bennett
11
1
July 2026
Weekly Insight #4: The State of Search in 2026 (Video)
The latest clickstream data from Datos shows the extent of the zero-click world we're living in, while throwing up a few more surprising (and…
Jul 29
•
Harry Clarkson-Bennett
4
Weekly Insight #3 - How Publishers Can Monetise AI Visibility
Commercially, publishers have real influence in AI systems. If we can package this properly as an industry, brands will pay good money thanks to the now…
Jul 24
•
Harry Clarkson-Bennett
2
Evergreen Content in the AI Era (Video)
A sub 10 minute guide on how to maximise your evergreen content value in an era where commoditised content no longer requires a click.
Jul 22
•
Harry Clarkson-Bennett
4
How Google May 'Understand' Unique Content
While machines will never truly understand content the way some of us do, Google's contextual link information gain patent gives away some clues
Jul 10
•
Harry Clarkson-Bennett
4
4
1
Weekly Insight #2 - Your Younger Audience Is Declining Faster Than It Looks
Younger-audience share at publishers in the UK has declined, but slowly. In real terms, that audience is collapsing. The gap between those two numbers…
Jul 1
•
Harry Clarkson-Bennett
2
June 2026
Weekly Insight #1 - Habitual Publisher Traffic is Collapsing
Direct and branded traffic to publishers has been collapsing for some time. AI is not the root cause of our problems. They are, in part, audience-led.
Jun 26
•
Harry Clarkson-Bennett
2
What AI and The Future of Search Looks Like
With the latest releases of subpar reporting and a first step towards accountability, we should consider what the future of the SERP looks like
Jun 8
•
Harry Clarkson-Bennett
5
1
1
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