How Google May 'Understand' Unique Content

While machines will never truly understand content the way some of us do, Google's link information gain

2 hrs ago • Harry Clarkson-Bennett

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Weekly Insight #2 - Your Younger Audience Is Declining Faster Than It Looks

Younger-audience share at publishers in the UK has declined, but slowly. In real terms, that audience is collapsing. The gap between those two numbers…

Jul 1 • Harry Clarkson-Bennett

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June 2026

Weekly Insight #1 - Habitual Publisher Traffic is Collapsing

Direct and branded traffic to publishers has been collapsing for some time. AI is not the root cause of our problems. They are, in part, audience-led.

Jun 26 • Harry Clarkson-Bennett

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What The Future of Google Looks Like

With the latest releases of subpar reporting and a first step towards accountability, we should consider what the future of the SERP looks like

Jun 8 • Harry Clarkson-Bennett

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May 2026

Creating 'Non-Commodity' Content That Isn't Garbage

Beige commodity content has always been on borrowed time. So let's spend time figuring out how to create stuff that cuts through the noise.

May 15 • Harry Clarkson-Bennett

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April 2026

Why Google Has Changed

Pichai may deny the 2023 code red, but there's no denying the search giant has made huge changes in the wake of shifting external pressures

Apr 22 • Harry Clarkson-Bennett

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March 2026

How To Do Evergreen Content in 2026 (and beyond)

What you need is an ironically 2,000 word guide telling you to not do 2,000 word guides for the sake of it anymore. It ain't dead,

Mar 30 • Harry Clarkson-Bennett

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Starting or Steering the Wave

With informational content harder to extract value from than ever before, it's time we got better at marketing.

Mar 12 • Harry Clarkson-Bennett

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Why Young People Don't Care About Legacy Media

Content consumption is at an all-time high, but publishers and brands are struggling to find connections. Ignore the power of the individual at your…

Mar 6 • Harry Clarkson-Bennett

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Paywall Masterclass (Tomorrow)

Join Barry, me Jessie and Shelby for a masterclass on paywalls tomorrow!

Mar 3 • Harry Clarkson-Bennett

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February 2026

Information Retrieval Part 4 (sigh): Grounding & RAG

In an age of slop, grounding is our lord and saviour. It can significantly reduce hallucinations and is far cheaper than retraining models. But do you…

Feb 27 • Harry Clarkson-Bennett

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Information Retrieval Part 3: Vectorisation and Transformers (not the film)

Retrieval systems haven't focused solely on keywords for a long time. They can and do 'understand' documents and items as part of the wider corpus. This…

Feb 18 • Harry Clarkson-Bennett

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