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Information Retrieval Part 4 (sigh): Grounding & RAG
In an age of slop, grounding is our lord and saviour. It can significantly reduce hallucinations and is far cheaper than retraining models. But do you…
 • Harry Clarkson-Bennett
Information Retrieval Part 2: How to Get Into Model Training Data
Being present in the training data for relevant entities increases your chances of visibility and value. This is the complete guide to training data…
 • Harry Clarkson-Bennett
Information Retrieval Part 1: Disambiguation
In an era of smoke and mirrors, spam problems, fake authors and PR experts, demonstrating real clarity to humans and machines is everything
 • Harry Clarkson-Bennett
How to Analyse Google Discover
Whilst Discover data is limited, we can build propriety internal systems that help us get so much more out of the platform
 • Harry Clarkson-Bennett
Why Google's Spam Problem is Getting Worse
Google’s algorithms appear to be rewarding the very abuse they were designed to stop in the most basic of forms.
 • Harry Clarkson-Bennett
So You Want To Paywall?
As tech bros turn the screws and the enshittification of the internet reaches fever pitch, publishers are rightly turning to paywalls
 • Harry Clarkson-Bennett
The Impact AI is Having on the Marketing Ecosystem
Whilst the marketing game is changing, AI hasn't been the catalyst. The shift has been happening for years, we've just been slow to pick up on it
 • Harry Clarkson-Bennett
How to Make Search Console Work Harder For You
Search Console is a fantastic free tool, but it has some pretty severe data and indexing limitations. Here's how to make it work harder for you.
 • Harry Clarkson-Bennett
How and Why Google Rewrites Your Hard-Earned Headlines
Headlines are the proverbial shop window, but we have less control over them now than ever. Why? The Google Leak leaves some clues.
 • Harry Clarkson-Bennett
Google's Evergreen Article Scoring System Uncovered
A patent breakdown that shows exactly how in-depth articles are scored and why authorship and site structure really matter
 • Harry Clarkson-Bennett
How LLMs are Changing Search and Audience Habits
Generative searches and therapy/companionship lead the way, but LLMs aren't destroying search
 • Harry Clarkson-Bennett
Commercial SEO p. II - SEO x PPC
Get to grips with search as a whole and work with your PPC team to improve your branded query bidding. Something that requires a little business acumen.
 • Harry Clarkson-Bennett
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