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Entities Are The Foundation of Modern SEO
Entity SEO is as close to GEO as it’s possible to get without selling yourself to the proverbial devil. Here’s how I think you should approach it.
Aug 31
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Harry Clarkson-Bennett
21
3
4
How Google May 'Understand' Unique Content
While machines will never truly understand content the way some of us do, Google's contextual link information gain patent gives away some clues
Jul 10
•
Harry Clarkson-Bennett
4
4
1
What AI and The Future of Search Looks Like
With the latest releases of subpar reporting and a first step towards accountability, we should consider what the future of the SERP looks like
Jun 8
•
Harry Clarkson-Bennett
5
1
1
Creating 'Non-Commodity' Content That Isn't Garbage
Beige commodity content has always been on borrowed time. So let's spend time figuring out how to create stuff that cuts through the noise.
May 15
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Harry Clarkson-Bennett
10
3
How To Do Evergreen Content in 2026 (and beyond)
What you need is an ironically 2,000 word guide telling you to not do 2,000 word guides for the sake of it anymore. It ain't dead,
Mar 30
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Harry Clarkson-Bennett
6
Information Retrieval Part 4 (sigh): Grounding & RAG
In an age of slop, grounding is our lord and saviour. It can significantly reduce hallucinations and is far cheaper than retraining models. But do you…
Feb 27
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Harry Clarkson-Bennett
6
11
Information Retrieval Part 2: How to Get Into Model Training Data
This is the complete guide to training data. How you should think about it, how it works and how to become a known entity in a model's 'memory.'
Feb 2
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Harry Clarkson-Bennett
7
3
2
Information Retrieval Part 1: Disambiguation
In an era of smoke and mirrors, spam problems, fake authors and PR experts, demonstrating real clarity to humans and machines is everything
Jan 26
•
Harry Clarkson-Bennett
9
5
How to Analyse Google Discover
Whilst Discover data is limited, we can build propriety internal systems that help us get so much more out of the platform
Jan 16
•
Harry Clarkson-Bennett
8
1
Why Google's Spam Problem is Getting Worse
Google’s algorithms appear to be rewarding the very abuse they were designed to stop in the most basic of forms.
Dec 15, 2025
•
Harry Clarkson-Bennett
6
4
1
So You Want To Paywall?
As tech bros turn the screws and the enshittification of the internet reaches fever pitch, publishers are rightly turning to paywalls
Dec 9, 2025
•
Harry Clarkson-Bennett
5
The Impact AI is Having on the Marketing Ecosystem
Whilst the marketing game is changing, AI hasn't been the catalyst. The shift has been happening for years, we've just been slow to pick up on it
Nov 27, 2025
•
Harry Clarkson-Bennett
2
1
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