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Google's Evergreen Article Scoring System Uncovered
A patent breakdown that shows exactly how in-depth articles are scored and why authorship and site structure really matter
Sep 1
•
Harry Clarkson-Bennett
15
7
How LLMs are Changing Search and Audience Habits
Generative searches and therapy/companionship lead the way, but LLMs aren't destroying search
Aug 14
•
Harry Clarkson-Bennett
12
Commercial SEO p. II - SEO x PPC
Get to grips with search as a whole and work with your PPC team to improve your branded query bidding. Something that requires a little business acumen.
Jul 28
•
Harry Clarkson-Bennett
3
2
Becoming a commercially minded SEO (make more money)
Businesses care about revenue. Profit and loss. Not clicks and impressions. Parsing SEO into commercialised chatter can boost your career prospects.
Jul 23
•
Harry Clarkson-Bennett
8
How to Build a Brand (with SEO) in a Post AI World
Strap yourself in and become the most cited and talked about brand in your industry by ALL hallucinatory robots.
Jul 2
•
Harry Clarkson-Bennett
5
Navigating AI Mode for Publishers
AI Mode might be devastating for publishers. Here's how you can try to navigate its treacherous waters.
Jun 12
•
Harry Clarkson-Bennett
11
Understanding AI Overviews: a Patent-by-Patent breakdown
Analysing three patents so we can see how AIOs work and helping you figure out what to do about them (and AI Mode)
May 28
•
Harry Clarkson-Bennett
4
5
A Round Up of SEO Week
My favourite decks, speakers and moments from an event I never thought I'd see the likes of in SEO
May 14
•
Harry Clarkson-Bennett
3
How to Write Great Content for Search (that delivers)
It's not enough to just publish content that answers questions. To write truly great content that delivers in search, you need a plan
Apr 28
•
Harry Clarkson-Bennett
15
5
AI, AIOs and the Future of Search for Publishers
A deep dive into whether everything is really is bad as it seems in Google-land and what you and I can do about it
Apr 11
•
Harry Clarkson-Bennett
6
Why updates to Google's Page Quality Rater Guidelines matter for Publishers
Google has made some pertinent and possibly poignant changes to its Quality Rater Guidelines. Here's why you should care.
Mar 4
•
Harry Clarkson-Bennett
3
2
How Google REALLY ranks news sites
This breakdown of key Google news patents can help clarify why Google's news ecosystem can feel like the wild west
Feb 9
•
Harry Clarkson-Bennett
7
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