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What The Future of Google Looks Like
With the latest releases of subpar reporting and a first step towards accountability, we should consider what the future of the SERP looks like
 • Harry Clarkson-Bennett
Creating 'Non-Commodity' Content That Isn't Shit
Beige commodity content has always been on borrowed time. So let's spend time figuring out how to create stuff that cuts through the noise.
 • Harry Clarkson-Bennett
Why Google Has Changed
Pichai may deny the 2023 code red, but there's no denying the search giant has made huge changes in the wake of shifting external pressures
 • Harry Clarkson-Bennett
Information Retrieval Part 4 (sigh): Grounding & RAG
In an age of slop, grounding is our lord and saviour. It can significantly reduce hallucinations and is far cheaper than retraining models. But do you…
 • Harry Clarkson-Bennett
Information Retrieval Part 3: Vectorisation and Transformers (not the film)
Retrieval systems haven't focused solely on keywords for a long time. They can and do 'understand' documents and items as part of the wider corpus. This…
 • Harry Clarkson-Bennett
Information Retrieval Part 2: How to Get Into Model Training Data
Being present in the training data for relevant entities increases your chances of visibility and value. This is the complete guide to training data…
 • Harry Clarkson-Bennett
Information Retrieval Part 1: Disambiguation
In an era of smoke and mirrors, spam problems, fake authors and PR experts, demonstrating real clarity to humans and machines is everything
 • Harry Clarkson-Bennett
Why Google's Spam Problem is Getting Worse
Google’s algorithms appear to be rewarding the very abuse they were designed to stop in the most basic of forms.
 • Harry Clarkson-Bennett
Are LLM Visibility Trackers Worth It?
Is LLM visibility worth the premium price point these tools have positioned themselves at or is the juice not worth the squeeze?
 • Harry Clarkson-Bennett
How people REALLY use LLMs and what that means for Publishers
How LLM usage has developed over time tells us a lot about what it means for publishers. The market's expanding, but we have to be better.
 • Harry Clarkson-Bennett
How LLMs are Changing Search and Audience Habits
Generative searches and therapy/companionship lead the way, but LLMs aren't destroying search
 • Harry Clarkson-Bennett
How to Build a Brand (with SEO) in a Post AI World
Strap yourself in and become the most cited and talked about brand in your industry by ALL hallucinatory robots.
 • Harry Clarkson-Bennett
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